Portfolio:     Collateral          Packaging          Identity            Multimedia/Web

 Crow-Quill's:   History   Awards    Client List    Contacts     How We Do It   Links

Crow-Quill Studios is a full service design firm providing outstanding communication design for a broad spectrum of Fortune 500 clients. We are proud of the reputation we have earned providing quality design and exceptional service.  With locations in the San Francisco Bay Area and London in the United Kingdom, we are well situated to provide Market Research, Design, Copy Writing, Photography/Illustration, Print and Digital Production for Brochures, Annual Reports, Posters, Direct Mail, Packaging, Corporate Identity and Web Design for North America, the Pacific Rim and Europe. Crow-Quill Studios provides cost effective exciting solutions to difficult marketing problems.  Our staff of market researchers can identify those areas where we can influence your customers, our award winning creative staff will produce promotions that communicate ideas and sells product. We can provide a unified market focus by providing targeted marketing and corporate communication materials in the appropriate languages and conforming to the various regulations. Whether it is a brochure, annual report, trademark, multimedia presentation or web site, Crow-Quill Studios can produce effective communications that sells product. Review our portfolio, check-out the web sites and if you would like a free interactive portfolio on disc, please fill out our request/reply form under Contacts.  We are always pleased to provide a free estimate, without obligation, for any project you might have coming up.  Give us a call, e-mail or just tell us your requirements in the handy Request/Reply Form.  Thank you for visiting, we hope you enjoy the work and come back often, new work is being done all the time.

Design Process - Print Projects

At Crow-Quill Studios, we feel that good design starts with fully understanding the problem, whether it is a brochure, trademark or package design. Once we know what the message is, to who it is directed and what the desired results, we can set about discovering a solution that influences your customer to buy your product, understand your message or purchase your companies stock. The key is in the knowing and from the first we are very good at discovering what makes your company, employees and clients tick. We ferret out how your message or product should relate to your market. Once we understand the problem the problem will define its solution.

Step 1.

The first step of discovery comes with the assignment of project. We evaluate the project based on the goals, requirements and desired results set out by our client. We understand our client's expectations for this project and set these as minimum goals, which we expect to exceed. Depending on the size and scope of the project we may provide market research or utilize the research provided by the client. By time we are finished, we will satisfy ourselves that we know what is required to successfully complete our mission. We have established the criteria and now we are off to what gets us up in the morning the creative aspect in Step 2..

Step 2.

Typically our design team, consisting of the creative director, a designer, a copywriter and photographers/illustrators will prepare three, sometimes more, very different concepts. These different styles are all designed to conform to the design criteria established in Step 1.  Our client reviews the concepts, makes suggestions and we discuss the various aspects of each concept. Our client then decides on one concept and we proceed forward.  If there are changes developed out of this dialogue, these improvements are carried into the next stage.

Step 3.

Once the creative direction is determined, we move from the concept stage to the comprehensive. Here we prepare a prototype, without actually printing the project.  Copy is often completed at this stage, so is the photography and/or illustration based on concept approvals. We integrate all of the elements into a form that is as close to a finished printed piece as we can. The comprehensive allows the client to see the colors, the photographs, the copy and headlines in place. He or she can review it for content and if it meets his or her expectations. We discuss the comprehensive with our client and if additional changes are required we incorporate them into the final design. It is important to note that changes after this stage can be costly, so it is important to read and be thoroughly satisfied with all aspects of the comprehensive. Once the comprehensive has been returned, changes made and the client has approved we proceed to the fourth and final stage: Print Production.

Step 4.

The approved comprehensive is finalized, photographs are scanned and separated, final copy is approved and incorporated into the electronic mechanical files. The final printing estimate is based on the comprehensive and is presented along with the digital proof, of the electronic mechanical, to the client for final approval. Once approved the art is sent to the printer. He shoots film and produces the printing proofs. Crow-Quill will review the proofs and present them to the client. We see that any changes to the proof are made, review corrected proofs and present the final printer's proofs for approval to the client. Crow-Quill then performs a press check to assure the quality of our product is maintained. We review the first printed sheets as they come off the press and make color corrections, check registration and approve the color on our client's behalf. We believe that quality print production is as important as the design, when it comes to impact of your print promotion.  The project is then bound, shipped and delivered.

We pride ourselves in our ability to get anything we put on a printing press, to print well and looks great when it is delivered.  If their should ever be a problem with the printing, we are there for you until it is resolved. Crow-Quill has an exceptional reputation for project management, consistently delivering a quality product and customer service. Please check out the range of projects, diversity of our clients and we are sure you will agree that Crow-Quill Studios should be your first choice for that next project.

Portfolio: Collateral, Packaging, Identity, Multimedia/Web,  Contacts:History, Awards, Client List, Request/Reply

Copyright 1998, Crow-Quill Studios, All rights reserved.

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